WONDER BREAD: BREAD BREAD BREAD

*student work*

* * * I M P O R T A N T * * *

A club sandwich has 3 pieces of bread.
By campaigning for sandwiches with more bread, Wonder Bread can get consumers to use roughly 50% more product.
We took a pinch of nostalgia, added a catchy jingle, and promoted club sandwiches in a fresh and goofy package.