adidas: THE canvas campaign
*student work*
Adidas challenged us to ensure the future of a stigmatized sport for young women.
In Paris, sexual assault and harassment against young women has increased by 30%.
Adidas will create boxing gyms that provide security, sisterhood, and confidence for these girls to own their space.
posters
To spread awareness of Canvas, posters will be placed near public transportation.
Logo
Wristband
To spread solidarity and confidence, every girl that enters the gym will be given a Canvas wristband.
